Creating Communities & Brands w/ Cory Pitman
Welcome back to Cloud Machine, a weekly music business video podcast hosted by Mat Landry and industry insiders. In the eleventh episode, Mat sits down with Cory Pitman, founder of Luno Blvd., to explore the intersection of branding, aesthetics, and community in the music industry. They discuss how intentional artistry can create a recognizable signature, the importance of networking, and the transformative power of building communities around art.
Episode Highlights
Curation & Aesthetics: Cory dives into how intentional artistry and design can elevate an artist’s brand and create a lasting impression.
Building a Recognizable Signature: Discussions on developing a distinct style and voice in the music and creative industries.
Luno Blvd.’s Mission: A look into Cory’s company, its values, and how it helps artists thrive.
Networking in the Music Industry: Tips for connecting with the right people and leveraging relationships for career growth.
The Importance of Community: How cultivating a strong, engaged audience can lead to sustainability and collaboration.
Key Takeaways
Branding Is More Than Visuals: Cory emphasizes that branding is about aligning visuals, messaging, and personality to authentically represent an artist’s identity.
Networking Opens Doors: Relationships in the music industry are crucial; nurturing these connections can lead to unexpected opportunities.
Communities Amplify Impact: Building a supportive network of fans and collaborators is essential for long-term success.
Authenticity Matters: Audiences resonate most with artists who stay true to their creative vision while connecting on a personal level.
Your Signature Is Your Strength: Having a unique aesthetic or sound can help you stand out in a crowded marketplace.
Guest Spotlight
Cory Pitman is a creative entrepreneur and the founder of Luno Blvd., a brand dedicated to helping artists and creators establish their unique identity and cultivate meaningful connections. With roots in London, Ontario, Cory’s approach blends aesthetics, strategy, and innovation to support the creative visions of his clients.
Connect with Cory:
Website: https://lunoblvd.com/
Socials: @subcheeseforguac
About Cloud Machine
Produced by Eights Creative, Cloud Machine is your go-to podcast for music industry insights. Each episode blends education and entertainment to inspire and inform musicians, creators, and fans.
