Modern Music Marketing w/ Trent Hurst
Welcome back to Cloud Machine, a weekly music business video podcast hosted by Mat Landry and industry insiders. In this fifth episode, Mat sits down with Trent Hurst, the Black Music Marketing Coordinator at Universal Music Canada, to explore the evolving landscape of music marketing.
The conversation touches on Trent’s journey in the industry, including his time at Peer Music, the legacy of his grandfather’s legendary label, Ram Records, and his rapid ascent within Universal’s Black Music division. He also shares valuable advice for breaking into the industry, building impactful careers, and marketing strategies for artists in 2023.
This article highlights the key takeaways from the episode, offering practical tips and inspiration for aspiring music marketers, artists, and industry professionals.
Episode Highlights
Trent’s Career Path: Learn about Trent’s early days at Peer Music and how he transitioned to Universal Music Canada.
The Legacy of Ram Records: Hear about Trent’s grandfather’s trailblazing contributions to the music industry and how that legacy influences him today.
Marketing 101: Discover actionable strategies for promoting artists in today’s competitive music landscape.
Getting Into the Industry: Trent shares practical tips and advice for those looking to land their first roles in music.
Key Takeaways
Building a Music Career: Leverage internships, mentorships, and networking to gain industry experience and open doors.
The Power of Legacy: How understanding one’s roots can inspire a deeper connection to your work.
Modern Marketing Essentials: Learn to craft campaigns that resonate with today’s music fans by understanding their preferences and digital habits.
Breaking Down Barriers: Trent emphasizes the importance of representation and creating opportunities for underrepresented voices in the music industry.
Resources Mentioned
Guest Spotlight
Trent Hurst is a Toronto-based music industry professional and the Black Music Marketing Coordinator at Universal Music Canada. Known for his strategic approach and industry acumen, Trent works with some of the country’s top R&B, soul, and rap artists. His prior experience includes a creative role at Peer Music and academic achievements in TMU’s Creative Industries program.
About Cloud Machine
Produced by Eights Creative, Cloud Machine is your go-to podcast for music business insights, blending education with entertainment.
Related Episodes:
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