Shubh[SH24]

Shubh live at Coca-Cola Arena, Dubai, full stage with pyro and the arena crowd

The Supreme Tour, Coca-Cola Arena, Dubai / 5 October 2025 / Film still

01 / Overview

One of the biggest names in Punjabi music, taking a streaming catalogue to international arena stages.

02 / Work

Musical direction and programming across two full album cycles. The catalogue rebuilt for the stage: reworked arrangements, live versions built from scratch, transitions and medleys, turning produced tracks into a seamless show execution.

03 / Review

“Working with Mat and the Eights team on Shubh’s shows across Australia, New Zealand and Dubai was a pleasure. They handled the audio technical requirements, brought great energy to the process, and made everything feel easy, even with all the moving parts that come with putting on a show. Just a really great team to work with.”

Shivam Malhotra
Manager, Shubh / Founder and CEO, Malsons

Timeline

2024
Australia and New Zealand, April to May, 7,000 to 9,000 a night.

2025
North American arena tour, averaging 15,000 a show: pre-production and full show build complete. Cancelled the day before opening by the Air Canada strike. The Supreme Tour at Coca-Cola Arena, Dubai (5 October): 15,000.

Architecture / Steps run
□ 01 Alignment
□ 02 Narrative
■ 03 Design
□ 04 Partnerships
■ 05 Integration
■ 06 Test
■ 07 Execution
□ 08 Wrap

Highlights
15,000 at Coca-Cola Arena, Dubai
7,000 to 9,000 a night, Australia
Two album cycles
11.2M monthly Spotify listeners
(Chartmetric, Oct 2026)

Credits
Mat Landry - Musical Director
Nate Day - Musical Director
Josh DAY - Programmer

04 / Figures

Shubh centre stage between flame columns, Dubai

Fig. 1 / On stage / Coca-Cola Arena, Dubai / 5 October 2025

Shubh walking the stage in Auckland, white screens and band behind him

Fig. 2 / On stage / The Trusts Arena, Auckland / 10 May 2024

View from behind Shubh over an arena lit by phone lights, Melbourne

Fig. 3 / From the stage / Margaret Court Arena, Melbourne / 3 May 2024

Shubh on stage with dancers under lasers at Coca-Cola Arena, Dubai

Fig. 4 / On stage with dancers / Coca-Cola Arena, Dubai / 5 October 2025

Next file

Devon Cole

Eights

Toronto. / 2026