Love for Live Music w/ Sarah Ibrahim
Welcome back to Cloud Machine, the weekly music business video podcast hosted by Mat Landry and industry insiders. In this nineteenth episode, Mat is joined by Sarah Ibrahim, a key player in the live music scene, working with Live Nation at Budweiser Stage and RBC. They dive into Sarah’s current roles at these organizations, offering insights into live music from both a showgoer and an organizer’s perspective. Sarah also shares her personal origin story and how she came to work in such an exciting sector of the industry.
Episode Highlights
Sarah’s passion for live music and her path to Live Nation and RBC.
A behind-the-scenes look at Sarah’s daily responsibilities at Live Nation and how it connects to her work at RBC.
The power of live music from both the perspective of a fan and an organizer.
Sarah’s origin story, how she went from university to the world of live events, and her growth in the industry.
Key Takeaways
Sarah emphasizes the importance of following your passion and being flexible in finding career paths that align with your interests.
The balance between being an engaged fan and working in live music can be a unique advantage in understanding both sides of the industry.
Working in live events involves wearing many hats, from day-to-day logistics to ensuring that artists and fans alike have an unforgettable experience.
Sarah discusses how networking and staying open to new opportunities have been key in her career progression.
Guest Spotlight
Sarah Ibrahim is an integral part of the live music world in Toronto, with roles at Live Nation’s Budweiser Stage and RBC. With a deep passion for music, Sarah has built a career that spans both event management and corporate partnerships. She has a unique perspective, having worked on the front lines of live events while also understanding the business side of music.
Sarah’s Socials: Instagram
About Cloud Machine
Produced by Eights Creative, Cloud Machine is your go-to podcast for music industry insights. Each episode blends education and entertainment to inspire and inform musicians, creators, and fans.
