Building an Artist’s Career w/ Andrew Mansfield

Welcome back to Cloud Machine, a weekly music business video podcast hosted by Mat Landry and industry insiders. In this seventy-first episode, Andrew Mansfield, a talented artist manager, joins Mat to discuss the ins and outs of Artist Management. Andrew shares his journey from working in Universal Music’s Marketing department to founding Full House Management. Together, they explore how an artist should strategically grow their career in 2024, key industry insights, and much more.

Episode Highlights

  • Artist Management Basics: Andrew’s take on what it takes to manage artists in today’s industry.

  • Career Growth in 2024: Strategic insights for artists looking to grow in the modern music landscape.

  • From Marketing to Management: Andrew’s career path from Universal Music to Full House Management.

  • Industry Trends: Key observations and predictions for the music business in 2024.

  • Dreamfest Game: Andrew’s vision for an ideal festival lineup.

Key Takeaways

  • Artist Growth: Step-by-step advice on how artists can build a sustainable career in 2024.

  • Management Insights: Behind-the-scenes of artist management and its challenges.

  • Industry Experience: Lessons learned from Universal Music and Full House Management.

  • Marketing to Management: How Andrew transitioned roles within the music business.

  • Future Trends: Tips for navigating upcoming changes in the music industry.

Guest Spotlight

Andrew Mansfield is an accomplished artist manager and the founder of Full House Management. With a strong background in marketing from his time at Universal Music, Andrew has built a reputation for helping artists grow their careers in innovative and sustainable ways.

Follow Full House Management on Instagram @fullhousemgmt.

About Cloud Machine

Produced by Eights Creative, Cloud Machine is your go-to podcast for music industry insights. Each episode blends education and entertainment to inspire and inform musicians, creators, and fans.

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