Behind Music Management w/ Natalie Wegiel
Welcome back to Cloud Machine, your all-access pass to the music industry! Hosted by Mat Landry and produced by Eights Creative, this weekly podcast takes you behind the scenes of live concerts, tours, and the ever-evolving music business. In this seventy-sixth episode, we dive deep into the world of artist management with Natalie Wegiel of 2 plus 2 Management. Natalie shares her invaluable insights into the process of managing artists, discovering new talent, and navigating the challenges of the ever-changing music industry.
Episode Highlights
Favorite Live Show Experience: Natalie shares her favorite live performance as a fan and what makes it memorable.
Journey into Artist Management: How Natalie found her way into artist management and joined 2 plus 2 Management.
A Day in the Life of an Artist Manager: What a typical day looks like for an artist manager.
Key Responsibilities and Challenges: The major duties and challenges faced in artist management.
Discovering New Talent in 2024: How talent is discovered and signed in the current music industry landscape.
Developing Artist Careers: How to nurture an artist’s career from early stages to success.
Social Media & Digital Platforms: The role of social media and digital tools in shaping an artist’s career.
Navigating Challenges: Common obstacles artists face and how to overcome them.
Networking & Building Relationships: The importance of building strong relationships in the music industry.
Advice for Aspiring Artists & Managers: Tips for those starting in the music business.
Balancing Creativity, Business, & Networking: How to find balance in artist management.
Key Takeaways
The Art of Artist Management: The importance of a personalized approach to managing each artist’s career.
Discovering New Talent: How talent scouts are adapting in the modern age of digital platforms and social media.
Networking Is Key: Building strong industry relationships to create opportunities for both artists and managers.
Balancing Roles: How artist managers juggle business responsibilities with fostering creative growth.
Adapting to Challenges: Facing common industry challenges head-on and offering solutions for success.
Guest Spotlight
Natalie Wegiel is an artist manager at 2 plus 2 Management, a leading management firm dedicated to shaping and guiding the careers of emerging and established artists. With a strong passion for discovering new talent, Natalie has worked with various artists in different genres and continues to navigate the changing music landscape.
Follow Natalie Wegiel on Instagram: @natalieweigel
About Cloud Machine
Produced by Eights Creative, Cloud Machine is your go-to podcast for music industry insights. Each episode blends education and entertainment to inspire and inform musicians, creators, and fans.
