TB23.2 / Flagship
Cartier x The Beaches
Show direction, musical direction
Period
27 May 2025
27 May 2025
Cartier x The Beaches[TB23.2]

Artipelag, Stockholm / 27 May 2025 / Photo Meg Moon
01 / Overview
Cartier unveiled its En Équilibre high jewellery collection in Stockholm to about 500 guests, 350 of them clients. The Beaches closed the gala dinner at Artipelag.
02 / Work
Show direction and musical direction, built for the room. At Cartier’s request, and for the Swedish connection, a new arrangement of ABBA’s Lay All Your Love On Me for The Beaches, performed live alongside a set shaped for the gala.
03 / Review
[In their words: one line from Cartier’s team, one from the band. Pending written permission.]
The Night
27 May 2025
Gala dinner at Artipelag, Stockholm. About 500 guests, 350 of them clients. Featured in 365: A Year of Cartier.
Gala dinner at Artipelag, Stockholm. About 500 guests, 350 of them clients. Featured in 365: A Year of Cartier.
Architecture / Steps run
■ 01 Alignment
■ 02 Narrative
■ 03 Design
□ 04 Partnerships
□ 05 Integration
■ 06 Test
■ 07 Execution
□ 08 Wrap
Highlights
Cartier En Équilibre
About 500 guests
Custom ABBA arrangement
In Cartier’s 2025 yearbook
Credits
Mat Landry
Nate Day
04 / Figures

Fig. 1 / Before the gala / Stockholm / 27 May 2025 / Photo Meg Moon

Fig. 2 / Before the gala / Stockholm / 27 May 2025 / Photo Meg Moon

Fig. 3 / Jordan Miller in Cartier, gala night / Artipelag, Stockholm / 27 May 2025 / Photo Meg Moon
Next file
The Beaches
Toronto. / 2026